Former Assomela foreign relations chief offers marketing group more than decade of apple industry experience
Italian apple brand Sambòa has appointed Giulia Montanaro, former head of international relations at the country’s apple industry association Assomela, as its general manager.
Effective immediately, Montanaro assumes direct responsibility for the company’s emerging Sambòa Network, a group of connected licensees and partners that are set to take part in the project.
In the next few years, this network is expected to back joint marketing and communication activities designed to raise awareness of the brand as production volumes increase.
Sambòa is currently in its third commercial season and, according to brand owner Rivoira Group, customer expectations are “extremely high” following an apparently successful debut for Luiza, the first of its three extra-sweet varieties, in 2022/23.
More than 200ha of that trio have now been planted so far in Italy, with a further 100ha planned for spring 2025.
This year’s harvest is expected to reach around 4,000 tonnes, including 1,800 tonnes of Luiza, 1,200 tonnes of Venice and 1,000 tonnes of Isadora.
