The owners of GF Group, Italy's largest fresh produce importer-distributor, have confirmed they are already studying new opportunities to market their products following the recent decision to end a long-standing commercial agreement with US multinational Fresh Del Monte.
As reported in Panorama Economy, the Orsero family began investigating a number of options around four years ago, once it had became clear that the 30-year deal between Del Monte and GF Group's subsidiary company Simba was likely to come to an end.
'In 2012 we will launch our own brand for bananas and pineapples,' said Antonio Orsero, president of GF Group in an interview with the Italian business publication.
'The cancellation came four years ago, but even in my father's time there had been some friction with Del Monte,' added Raffaella Orsero, GF Group's managing director. 'We tried to mediate, but we couldn't reach agreement with their conditions.'
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