See GF Group's redesigned F.lli Orsero packaging here
Italian fresh produce company has revealed a fully redesigned range of packaging following last week's unveiling of its new tropical fruit brand, F.lli Orsero.
The cartons, which will be used for GF Group's extra premium pineapples and bananas, have been made in such a way that they allow the fruit to be presented to shoppers in an atttractive manner.
As such, the boxes double up as point-of-sale material in addition to their primary logistical function.
'This is not only a very ecological approach to the trade but also introduces a very innovative way of positioning the fruit in the stores,' said a spokesperson for GF Group.
'The banana boxes have been specially designed for multipurpose usage, focusing on transport and presentation in the store,' the spokesperson added.
'In fact, a quick flip of the box and the bananas are on show, proudly displaying their F.lli Orsero label.'
F.lli Orsero-branded pineapples, mwanwhile, are transported in a solid box which is designed to protect the fruit while also demonstrating a new creative approach to product marketing.
'Thanks to the smartly designed box, each pack transforms in less than 10 seconds into two perfectly designed display units containing four extra premium pineapples.'
No comments yet