Fyffes has launched a new Willy Wonka-inspired social media campaign, the Fyffes Golden Ticket Hunt, the company's first social media campaign since the brand was launched in North America.
The campaign involves a month-long online scavenger hunt that encourages consumers to 'discover more' about Fyffes, giving participants the chance to win prizes while learning about Fyffes’ history, nutritious produce and farming communities.
The campaign will run through to 28 April and will engage audiences through Fyffes’ Facebook, Twitter, and Instagram accounts, along with in-store experiential initiatives with select retailers.
Throughout the month-long campaign, eight contestants will win valuable prizes and one grand prize winner will receive a roundtrip airfare for two to Costa Rica – where Fyffes bananas and Gold pineapples are grown.
“Our goal with the Golden Ticket Hunt is to introduce North American consumers to the brand and spark their curiosity with Fyffes. We’re inviting them to begin on a journey,” said Marion Tabard, vice-president of marketing for Fyffes North America. “While we’re highlighting Fyffes’ bananas, melons, and pineapples, we’re also encouraging shoppers to ‘discover more’ about the world of Fyffes.'
Leading up to the Fyffes Golden Ticket Hunt, Fyffes promoted the campaign using digital ads, as well as Fyffes’ social media platforms.
“We laid a foundation to pique North American consumers’ interests,” Tabard continued. “We wanted them to know something exciting was coming from Fyffes, but just what, they’d have to wait and see. Today, the journey begins.”
