Following the success of the past two years, Fruitylife, the marketing campaign highlighting the healthiness and safety of European fruit and vegetables, is set to launch a number of new initiatives.
Videos of interviews with the quality experts of fruit and vegetable companies linked to the project will be shown on Fruitv and on Fruitylife's youtube channel.
Social networking sites including Facebook and Twitter will be employed to offer recipes, photos and nutritional information about various fruit and vegetables.
In addition, promotional campaigns will be undertaken in retail and foodservice outlets, with a total of 950 actions planned in the three countries participating in the project, Italy, France and Germany.
The Fruitylife website will also reportedly be updated to include a Fruitygame page, featuring a quiz to test visitors' knowledge of fruit and vegetables.
