Dutch fresh produce group Fruitmasters has launched a new website, the Fruitmasters Health Institute, aimed at providing consumers with information about the various health aspects of fruit and vegetables.
The website draws on existing information and a range of publications relating to the nutritional and medicinal qualities of fresh produce, offering a one-stop shop for those seeking to know how the products can improve their health.
In addition, Fruitmasters says it the Institute will also be a repository for new research into fruit's health-enhancing properties.
A digital newsletter about health and fresh produce will be sent to those registering on the site.
