International promotional activities for Fruit Logistica 2012, the leading global fresh produce trade fair and exhibition, have been launched this week with a worldwide advertising and media campaign.
As part of the promotional drive, Fruit Logistica 2012 will be marketed at numerous events around the world, including presentations and industry meetings.
The exhibitor registration deadline for the event closes on 31 July 2011, with the event itself taking place at the Berlin Exhibition Grounds on 8-10 February next year.
Fruit Logistica 2011 attracted over 56,000 trade visitors from 132 countries, with 2,452 exhibitors from 84 countries presenting their products and services.
