The worldwide promotional drive for Fruit Logistica 2011 is officially underway, aimed at building interest in the fresh produce industry's leading trade fair.
Fruit Logistica organiser Messe Berlin announced today (4 May) that, over the coming months, presentations will be held at industry meetings across the globe to help promote the event, which takes place on 9-11 February 2011 at the Berlin Exhibition Grounds in Germany.
The online application form for those interested in exhibiting at Fruit Logistica 2011 is now available, with a final application deadline of 31 July 2010, while a useful guide for potential exhibitors can be found on the Fruit Logistica website, covering all aspects from stand construction to budgeting and staffing arrangements.
Some 54,000 visitors from 125 different countries attended this year's Fruit Logistica, with 2,314 exhibitors from 71 nations presenting a complete market overview, covering products and services from every corner of the fresh produce trade.
