Iconic characters are the stars of the Spanish cooperative’s new campaign
Fresón de Palos, Europe’s leading strawberry producer, has teamed up Disney for the launch of a range of new packs featuring the iconic Marvel superheroes.
“With up to eight exclusive designs, this special edition is dedicated to all fans, young and old, who never stop dreaming of great adventures,” the berry company said. “Spider-Man, Hulk, Captain Marvel, Iron Man, Groot, Captain America, Black Widow, and Thor will accompany each strawberry on its most important mission: promoting healthy lifestyle habits and fruit consumption.”
Each pack includes a QR code with access to an augmented reality video game, where fans can interact with their favourite superheroes in a whole new way.
The campaign, which runs till May, also features television and online advertising.
