Fresh Convenience products will enjoy greater exposure than ever before at next year's Fruit Logistica and Freshconex trade fair, which takes place at the Berlin Exhibition Ground sin Germany on 9-11 February 2011.
A new marketing tool, the Freshconex Route, is being introduced for the first time, highlighting the stands of those Fruit Logistica exhibitors who also present products for the fresh convenience sector.
The resulting Freshconex Route integrates the respective Fruit Logistica exhibitors plus all Freshconex exhibitors, offering a clearly marked fresh convenience path through the event and giving visitors a unique, widely diversified market overview of fresh convenience products as well as related packaging and technology.
Fruit Logistica exhibitors such as Univeg (Belgium), Sealpac International and Sormac (Netherlands) as well as Coralpack (Italy) have already signed up to the Freshconex Route, which is available in the online Virtual Market Place as well as in the trade show catalogue.
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