The companies initially worked together to evaluate the technology for post-harvest storage and fresh produce transportation
Janssen PMP and Fresh Inset have partnered to exclusively commercialise Fresh Inset’s Vidre+ technology in Europe.
The two companies initially worked together to evaluate the Vidre+ technology for post-harvest storage and transportation of fruits and vegetables.
Vidre+ technology helps to extend the freshness and shelf-life of produce, designed as a solution to some of the most pressing challenges for growers, packers, distributors, retailers and consumers.
The technology, in the form of the Vidre+ stickers and pads, proved to have a “great impact” on the quality of produce during storage, transportation and retail display. they confirmed.
“Being able to apply 1-MCP in an innovative way allows a control application through a Vidre+ sticker, a Vidre+ pad or directly on the packaging itself, giving fresh produce stakeholders a lot of additional flexibility,” saof Geoffroy de Chabot-Tramecourt, director R&D and business development at Janssen PMP.
“With Vidre+ there is no need to change any existing packaging and shipping processes,” he explained. ”In Fresh Inset, we found a reliable partner to minimise losses and to maximise shelf life throughout the produce supply chain.”
The Vidre+ technology performance will make high-quality produce available to both retailers and consumers, according to Krzysztof Czaplicki, board member and chief strategy officer at Fresh Inset.
“With over 50 years of experience in the field of post-harvest, Janssen PMP is the topmost partner for us,” said Czaplicki.
“Vidre+ technology is a game-changer in produce freshness protection,” he added. ”This innovation transforms efforts to combat food waste while promoting unmatched freshness and quality, benefitting the planet, the food industry, and consumers alike.”
While the use of 1-MCP (1-MethylCycloPropene) to combat the negative effects of ethylene and extend produce shelf-life is not new, Fresh Inset said it had ”taken it to the next level” with dose rate flexibility and gradual release technology that is operationally simple, affordable and enhances profitability.
Vidre+ technology gradually, timely and precisely releases the active ingredient, which binds to the ethylene receptors, preventing ethylene from binding, it outlined.
Fresh Inset said that proven efficacy of Vidre+ had been observed on crops such as apples and pears, table grapes, berries, raspberries, kiwifruit, broccoli and more.
