This year, Semaine Fraîch'attitude, or Fresh Attitude Week, which takes place on 4-13 June, will specifically target children, while highlighting the jobs that are done to get fruit and vegetables from field to fork.
The week will include more than 25,000 activities across France, as well as 40 separate events in public places.
For the launch of the event, the Fraîch'attitude space will be transformed for one week into an educational course for children, with hundreds given a chance to find out about jobs in the industry, from production to retail, via shipping and wholesale.
