In order to face an evolving and competitive market and to take advantage of the great opportunities for growth and strengthening of all business, the Fresh Produce Association of the Americas (FPAA) has developed a series of seminars to address emerging and ongoing industry issues.
The series of eight seminars will take place between the months of September and December, and will be led by numerous experts.
“We are actively seeking ways to improve the well-being of our business members, we want to make sure to provide high quality material according to the needs an interest expressed by them, said Lance Jungmeyer, president of the FPAA. 'We are certain that these seminars will positively affect the everyday operations as well as the industry as a whole.”
The seminars will cover topics that affect internal aspects of the business’ operation such as temperature control, building strong relationships with clients, and creating a risk assessment plan for packing, storage, distribution, processing and manufacturing.
They will also cover outside conditions that could represent opportunities or potential threats for the Nogales fresh produce industry. Among these, an inside view of what works and what does not when trying to enter the Canadian market or how the tomato supply and demand could be seriously affected by the saturation effect as a result of the proliferation of greenhouses prepared to serve local markets.
