The European Union will be hosting a series of events, under the banner ‘Tasty Europe’, at this month’s World Food Moscow trade fair, which will focus on increasing awareness of European food products among Russian consumers.
With Russia now Europe’s second largest export market, the events will aim to generate greater interest in the diversity, quality and excellence of authentic European cuisine among shoppers, as well as Russian importers and retailers.
The main events of “Tasty Europe” will take place at World Food Moscow 2010, which will be held the Russian capital’s Expocenter na Krasnoy Presne, from 14-17 September.
The EU will have its own stand at Pavilion 8, Hall 1, which will present a selection of food and drink products from member states and will celebrate Europe’s cuisine culture, including fruit and vegetables. 
In addition, chefs at five-star hotel level will perform live cooking demonstrations to visitors demonstrating how best to prepare European-style dishes.
The World Food Moscow activities will include ‘Tasty Europe Day’ on 16 September, during which the EU delegation will host a conference on European food products with the participation of leading Russian and European experts, retailers and restaurant business representatives.
They will discuss different topics concerning market advantages of agricultural products from Europe and their perspectives on the Russian market.
Special attention will be given to EU schemes known as PDO (protected designation of origin), PGI (protected geographical indication) and TSG (traditional speciality guaranteed) which promote and protect names of quality agricultural products and foodstuffs.
In addition to the promotion of European products at World Food Moscow 2010, the EU will also work with the X5 Retail Group to implement in-store promotions from 13-19 September.
These activities will take place in 15 ‘Perekrestok’ supermarkets in Moscow and four ‘Karusel’ supermarkets in St. Petersburg, providing tastings of a large variety of food products from Europe.
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