French pre-packaged salad specialist Florette has launched a new TV advertising campaign in France, scheduled to run until 21 April, to promote the company's Duo range of salads.
Named Jean & Montmarin, the 15-second ad portrays the meeting of a man and a woman over a bag of Florette salad, with a voiceover stating, 'Florette's Duo, a story of a meeting between lamb's lettuce and rocket'.
According to Florette, the short reflects a number of the brand's fundamental values, including lightness, femininity and freshness, as does the tagline 'Florette – salads, freshness and fantasy'.
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