The 21st annual Customer Day will take place in Belgium on 27 September, a day that sees independent retailers showering their customers with gifts, including 400,000 copies of a health-oriented supermarket magazine, and giving them the opportunity to win various gifts, including a family trip to a Dutch theme park.
The magazine promotes the Belgian quality label, Flandria, with a particular focus on health. For younger readers, Flandria-branded fruit and vegetables are represented as colourful soldiers that protect the body from attack.
In order to take advantage of the event, Flandria has revealed that it will be providing independent food stores and supermarkets in Belgium with an assortment of promotional materials, including posters, floor stickers and recipe leaflets, as well as conducting in-store culinary events, such as a free wok demonstration.
