Paul Nselel has been appointed as leader of the blueberry specialist’s global commercial organisation
Fall Creek Farm & Nursery has announced the appointment of Paul Nselel as leader of its global commercial organisation.
As a member of the blueberry nursery and genetics company’s executive team, Nselel will lead Fall Creek’s commercial strategy, reporting directly to co-CEO Cort Brazelton.
In his new role, Nselel will oversee Fall Creek’s commercialisation efforts, ensuring value delivery to customers worldwide, the group revealed.
Nselel will work closely with regional executives across the Americas, Europe, the Middle East, Africa, and Asia to serve Fall Creek’s customer base of blueberry growers and marketing organisations.
Fall Creek’s Sekoya business unit will integrate with Nselel’s commercial organisation while continuing parallel reporting to Fall Creek Co-CEO Oscar Verges.
“Paul brings a wealth of experience in agriculture and beyond,” said Brazelton. “I am excited for him to take on this role.
”The blueberry industry is undergoing significant transformation, and Paul’s experience, intellect, and values make him an ideal fit to guide Fall Creek’s commercial operations through this evolution as we strive to deliver ever more value to our customers.”
Nselel has over 25 years of experience across the agriculture, horticulture, and corporate sectors, holding leadership positions at Monsanto, AgroFresh Solutions, and most recently serving as president and CEO of AgReliant Genetics.
“Fall Creek is at the forefront of innovation in the blueberry industry, and I’m thrilled to join a company that is so deeply committed to its customers and their success,” said Nselel.
“The global blueberry market is evolving rapidly, and Fall Creek is uniquely positioned to shape the future of the industry.
I look forward to working with the team to support growers worldwide and drive continued growth.”
Brazelton emphasised the importance of Nselel’s leadership as Fall Creek “moves into a new phase of growth”.
“Fall Creek’s culture is built on values of humility, integrity, passion, and excellence,” he added. ”I am confident Paul will lead with those same values as he guides our teams and helps us ’Build a World with Better Blueberries’.”
