Leading pre-packaged salad specialist Florette is bringing its Three Lions England Salad, which proved such a success during the 2010 FIFA World Cup, back to UK shelves this summer to coincide with UEFA Euro 2012.
The Three Lions England Salad forms part of the group's summer sport package, which ties into major sporting events and national celebrations taking place throughout the country.
'Football is the nation’s favourite game and the fans always passionately support the England team,' explained the group's Sandy Sewell. 'During the last World Cup tournament, some England games were pulling in TV audiences of up to 18m in the UK alone. So as the nation’s favourite salad brand, we just had to seize the opportunity to give England’s supporters another way to help them support their team during the UEFA Euro 2012.'
'Importantly for us, the tournament takes place during our peak sales period – half of all bagged salad sales are secured during the summer months – and has great synergy with the key salad occasions of BBQs and summer socialising,' Sewell added. 'We believe that our official England Three Lions England Salad will encourage considerable additional purchase during this key selling period and we want consumers to think of it as the ‘must-have’ addition to their tournament shopping basket.'
The Three Lions England Salad will hit shelves on 16 May, and contains a blend of Lollo rosso, frisee, radicchio and spinach leaves in a 200g pack.
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