Campaign seeks to boost fruit consumption in Germany and Spain
A new campaign to boost consumption of nectarines, peaches, kiwifruit and persimmon has been launched.
EuFruitbasket, a three-year campaign running from May 2024 to April 2027 co-financed by the European Commission, is the result of a collaboration between Greek producer Asepop Velventou and the Spanish Kaki Association.
EuFruitbasket has been designed around three basic communication strategies aimed at consumers, opinion leaders and buyers in the traditional market.
The campaign aims to encourage healthier eating habits throughout Europe by providing new knowledge about the health benefits of consuming at least five daily portions of a variety of fruits and vegetables; as well as boost sales of participating organisations in Spain and Germany.
“By emphasising the superior quality, flavour and nutritional benefits of European nectarines, peaches, kiwifruit and persimmons, EuFruitbasket aims to differentiate these products from others on the market,” the organisers said in a press release.
Activities include participation in Fruit Attraction and Fruit Logistica, the publication of advertorials in magazines, interaction on social networks and tasting days.
