The European Union's new organic production logo, featuring a leaf made of EU stars on a green background, was published at the end of March in the Official Journal of the European Union.
Christopher Stopes, the IFOAM EU group president, said that the new logo provided the EU with an opportunity for further development of the organic market in the EU by using the logo to promote organic products among EU consumers.
However, he warned that investment and promotional support would be necessary to ensure it proved a success.
'The new logo will require a wide promotional campaign,' he said. 'The sector will have to invest to integrate the logo on packaging and in communication over the coming years. It seems fair that the Commission and national governments devote sufficient resources to promote the new EU organic logo to consumers.'
