Dutch biodynamic apple producer Louis Ruissen has stated his pride that consumers will now be able to find out that he is the grower when they buy his apples.
'Trees and growers are not objects or factors of production but living organisms,' he said. 'In the stores, our fruit is usually completely anonymous. That is why I am happy that people now can clearly see that I am the grower of the apples.'
Ruissen this week received his first personalised Nature & More cartons. By entering his code on the Nature & More website, consumers can learn both about Louis and his orchards.
Ricardo Montoya, product manager at Eosta, presented the first personalised carton to Ruissen. 'Louis owns a fabulous biodynamic orchard which has been certified organic for more than 15 years,' he said. 'The orchard is full of life and vitality and this can be tasted in his apples. His Santana apples, for example, are exceptionally red – the perfect Christmas apple!”
