Campaign invites consumers and customers to take better care of themselves
Murcian grape and stonefruit grower-marketer El Ciruelo has launched a new marketing campaign. Bearing the slogan ‘Empecemos por cuidarnos’ (Let’s start by taking care of ourselves), the campaign highlights the company’s focus on the wellbeing of its consumers, employees and the wider community.
“We are committed to the wellbeing of all those who are part of our community, not only those who consume our fruits, but also our clients, staff and the environment,” the company said.
“Our new slogan, ‘Let’s start by taking care of ourselves’, encompasses the philosophy that has guided each of our steps of dedication and care in all aspects of our operation over the years. Now, we also want to promote these values among our environment.”
El Ciruelo said the welfare of each of its 10,000 employees plays a crucial role in the success of the company. “Each one of them is essential to our mission, and we make sure to provide them with a safe, equitable and enriching work environment,” the company said.
SanLucar supplies the market with table grapes through 12 months of the year from its farms in Spain and Brazil, as well as stonefruit during the Spanish season.
At El Ciruelo, we know that taking care of well-being and the environment begins with choosing quality products. That is why choosing our fruits is a safe choice to encourage commitment to everything around us.
