It has been revealed that 19 campaigns across 14 member states in the European Union will receive €30m to support the provision of information on and the promotion of agriculture products.
The total budget of the programmes running between one and three years is €60.6m, of which the EU will contribute €30.3m which must be matched by the member state, with selected programmes covering fruit, vegetables, meat, dairy products, flowers, organics and other products.
However, in schemes promoting the consumption of fruit and vegetables by children or concerning information on responsible drinking patterns and harm linked to alcohol consumption, the EU finances up to 60 per cent of the campaign.
The countries involved in the scheme include Austria, Belgium, the Czech Republic, Denmark, France, Germany, Greece, Italy, Ireland, the Netherlands, Poland, Slovenia, Spain and the UK.
'European Union farm products are unique in their quality and diversity,' said Dacian Ciolos, commissioner for agriculture and rural development. 'In an open global market, merely producing excellent food and drink is not enough.
'We need to increase our efforts to explain to consumers the standards and the quality of what EU agriculture puts on the table,' he added. 'EU programmes of this sort can really help our producers in an increasingly competitive world.'
No comments yet