Vancouver-based Earthcycle Packaging has announced in a press release the signing of a strategic distribution agreement with Ontario group Crawford SupplyLINE.
Under the deal, Earthcycle’s new distributor relationship will support continued growth and demand of the company’s certified compostable and renewable packaging by retailers and customers throughout eastern Canada.
“Earthcycle continues to expand its market reach by aligning itself with experienced packaging distributors who understand our company’s mission to improve environmental impacts, while informing retailers about sustainable packaging options,” explained Shannon Boase, President and Founder, Earthcycle.
“We are extremely pleased to know that Earthcycle’s packaging is growing in demand and awareness, and to support this, our new distribution agreement with Crawford SupplyLINE ensures our product continues to reach our valued customers in eastern Canada. Our new and loyal customers in eastern Canada can now purchase our signature packaging with Crawford SupplyLINE. Monte Packaging continues to be our distributor in Mid West and Eastern USA and will also remain a distributor for Ontario and Quebec markets.”
Crawford SupplyLINE Vice President of Sales and Marketing Martin Schieck added: “We are proud to have established this relationship with Earthcycle – the undisputed leader in the environmentally responsible packaging sector. And having recently launched Guardian Certified, a site providing timely environmental information and green products, we are extremely confident that we will continue to heighten awareness, while educating our customers about Earthcycle’s certified compostable packaging – the demand for this packaging will only increase. We certainly look forward to a long and mutually beneficial relationship.”
According to the Green Living Report, the marketplace for natural products grew by 25 per cent from 2006 to 2008 despite slower consumer spending throughout the economy.
Consumers seek out information on how to shop smarter and greener. Retailers are the link between the suppliers and the consumers as they are the first point of contact, and as a result, are able to communicate environmental impacts directly to consumers. One of the most successful ways to improve those impacts and deliver them directly to consumers is through packaging.
Packaging is an easy tool with which to communicate a message. Earthcycle’s packaging clearly addresses sustainability and communicates this message to customers through its easily identifiable graphic, synonymous with certified compostable, renewable packaging.
“Earthcycle has and continues to work tirelessly to grow its brand recognition and brand loyalty at every level,” says Boase. “Leading distributors, like Crawford SupplyLINE, will help inform customers about their purchasing decisions, so they can make smarter and safer choices, which ultimately impact the world that sustains us. If we all work together at every level – change will inevitably occur.”
