Global fresh berry leader has been recognised as the second-placed retail food and beverage brand in Circana’s latest rankings
Berry group Driscoll’s has said it is ”honoured” to be ranked second in Circana’s ranking of top food and beverage brands.
”This achievement highlights an essential part of Driscoll’s mission to continually delight consumers through flavour innovation to meet the growing consumer demand for delicious fresh produce,” the company noted.
Since earning a spot in the top ten in 2019, Driscoll’s has maintained steady growth in the Circana rankings.
For year-end 2024, Driscoll’s was one of only two brands among the top 15 to achieve double-digit growth in both unit and dollar sales, in what has been described as a ”challenging environment” for many companies in food and beverage.
“It’s truly humbling to see Driscoll’s recognised alongside iconic brands,” said Soren Bjorn, CEO of Driscoll’s.
“Our success comes from staying true to our purpose: prioritising flavour so that healthy produce can be an irresistible part of a balanced diet,” he outlined. ”Every berry we grow reflects years of dedication to quality and taste, ensuring our consumers have an exceptional experience.”
“Driscoll’s has earned its position as the 2nd-highest selling brand nationally, climbing two spots from last year with an impressive 12 per cent growth in sales and 13 per cent growth in units sold, making it the fastest-growing brand among the top 40 in US retail,” said Jonna Parker, vice president of the fresh foods group at Circana.
“The US market has demonstrated that consumers prioritise fresh produce, even in the face of economic uncertainty and inflation.
“US fresh berries have been one of the highest growth consumer goods for many years, setting an example for the global opportunity for category growth,” Parker added.
Berries has emerged as one of the fastest-growing fresh food categories, contributing US$4.2bn in sales over the last five years, according to Circana.
