Yellow-fleshed fruit will be promoted on range of social media channels as production and demand continues to grow
Kiwifruit marketer Dorì International has unveiled a brand refresh and revised marketing plan as it aims to build on growing international demand for the product.
The refresh features bright, sunny imagery across new social media channels – on Instagram, Facebook and LinkedIn – as well as a revamped website, all designed to evoke the bright colour of Dorì’s yellow flesh and its excellent taste.
The new website is aimed at consumers, producers, and distributors, and aims to highlight the product’s original identity through engaging storytelling.
Dorì kiwifruit is now grown in Italy, France, Portugal, Spain, Greece, Chile, Australia, and South Africa, with a total production area of 950ha – including 450ha in Italy.
