Dole has announced that its summer marketing campaign we see it recruit 'everday heroes' to join the family of Disney Pixar's Incredibles and help fight for healthier children and families, as part of its celebration of Incredibles 2 which hits cinemas in June.
It’s marks the latest chapter in Dole’s year-long “Powering the Hero Within' initiaitve, which this summer takes the form of a 15-week healthy eating collaboration with Incredibles 2.
The programme combines a broad new set of Incredibles 2-inspired breakfast, entrée, snack and drink recipes and useful healthy eating tips with colourful character images on millions of Dole bananas and pineapples in US and Canadian supermarkets continent-wide.
In addition to Incredibles 2 characters featured on Dole produce, the programme includes food, family and entertainment bloggers and social influencers throughout North America spreading the heroic healthy message.
“What hasn’t changed is the simple fact that raising healthy families today can feel like a hero-worthy challenge against junk food and other villains looking to lure kids down the wrong nutritious path,' said Bil Goldfield, director of corporate communications for Dole. “Dole is taking its cue from Disney Pixar’s Incredibles 2 to provide the super recipes, serving suggestions and healthy-living tips that moms, dads and others need to positively impact family eating habits all summer long. Because at the end of the day, everyday heroes are the most powerful heroes of all.”
