Dole Europe recently became the official fruit partner of Disneyland Paris, where the brand will gain great exposure at what is Europe’s number one tourist attraction, with 14.5m visitors in 2007.
In addition, Dole will benefit from the use of the various Disney characters in its promotional campaigns, as it seeks to encourage consumers to eat at least five fruit and vegetables a day.
“We are thrilled to have gained this partnership with Disneyland Paris,” commented Dole Europe’s president, Jean-Christophe Julliard. “Through this initiative, we will promote our brand in a playful way and position it as a trustworthy brand with regard to health, allowing us to attract families and offering our clients the opportunity to profit from exciting promotions.”
