Between 2 May and 27 June, Dole and Exofarm are offering visitors to the www.dole.fr website a chance to win a number of prizes through a new game.
Prizes include a safari trip to Kenya for two, 50 exotic fruit skin care products and 100 animal key rings. Throughout France, posters in shops are set to advertise the game.
This is the first major operation since Compagnie Fruitière’s acquisition of Dole France at the end of last year.
According to Dole, the campaign aims to put the African origin of its exotic fruits, including pineapples, mangoes, bananas and passionfruit, at the foreground and to encourage consumers to discover or rediscover these fruits, which are available all year round.
