Dole has set up an exclusive online salad community in the US called the Salad Circle to provide a place for consumers to swap recipes, receive exclusive money-saving offers, plan meals and chat with experts.
The venture forms part of the Salad’tude initiative, launched last February, by Dole Fresh Vegetables to widen the US public’s salad horizons, according to a press release from the group.
The Salad Circle has been unveiled as a separate, gated app on the Dole Salads Facebook page, which is followed by more than 285,000 active, salad-loving fans.
Starting this week, salad fans who register for Dole Salad Circle membership receive immediate access to “insiders-only” salad-themed information, merchandise and offers not available to Dole’s regular Facebook and Web followers or the general public.
“Dole Salad Circle is an extension of Dole’s monthly salad e-newsletter, and was created at the request of Dole Salads customers looking to take their love for salad even further,” said Chris Mayhew, Dole Fresh Vegetables marketing director.
“Our goal is for this destination to become the public’s go-to source and interactive forum for anything and everything related to salad.”
Dole said its Salad Circle and Salad'tude are part of a larger mission by the group to use increased fruit and vegetable consumption to improve overall nutritional health in the US and work to reverse a number of negative health trends, among them poor diet and inadequate exercise as the primary causes of preventable death.
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