Building on its legacy as an innovator in the single serving fruit category, Dole has introduced to the US market a new range of “all natural” fresh-cut fruit in 100 per cent juice.
The first full product line of its kind to be distributed nationwide, the so-called Dole Fruit Bowls contain no high fructose corn syrup or artificial sweeteners, according to a company press release.
“Now more than ever consumers are becoming more conscious of what they eat and the ingredients in their food,” said David Spare, vice-president of marketing and product development at Dole Packaged Foods.
“By converting our entire line of Fruit Bowls single serving fruit, we can now offer all-natural fruit in 100 percent juice – a product that tastes even one step closer to fresh fruit, with the convenience and value consumers have come to expect from Dole.”
Each Dole Fruit Bowl all natural fruit in 100 per cent juice contains one full serving of fruit – a first for a widely available product of its kind, according to Dole.
The range is available in eight varieties including Pineapple Tidbits, Tropical Fruit, Mixed Fruit, Diced Peaches, Diced Pears, Cherry Mixed Fruit, Diced Apples and Mandarin Oranges.
The suggested retail price is US$2.89 for a package of four individually sealed 4 oz cups with easy-to-open, peel-off lids (prices may vary depending on geographic location and retail outlet).
Dole created the single serving fruit category in 1999 with the introduction of the Dole Fruit Bowls line.
More than a decade later, Dole said it continues to lead the category by offering a complete product line in 100 per cent juice for a light and fresh taste.
Until the launch of Dole Fruit Bowls all natural fruit in 100 per cent juice, Dole claims single serving cups were only broadly available packed in syrup or with artificial sweeteners.
