Dole Fresh Vegetables has announced the launch of a new range of summer salads, following extensive research into US consumption patterns as part of the relaunch of the company’s Dole Salads and All Natural Dole Salad Kit lines.
Each new recipe is linked to a US city with where salad consumption is high, including the Red, White and Blue Berry Salad for Washington DC, which ranks among the top 2010 salad markets in the US.
Developed by Dole Fresh Vegetables together with the Dole Nutrition Institute, the Washington DC salad features strawberries, raspberries, blueberries, feta cheese and toasted almonds on a bed of Mediterranean or Spring Mix Salad Blends, according to a company press release.
“Despite its reputation for local cuisine, Washington DC, is among the most sophisticated salad markets in the country and home to an increasing number of salad lovers,” said Chris Mayhew, senior brand manager for Dole Fresh Vegetables.
“Our research found that salad consumers here are much more likely to use salad as a meal or as the basis for creative new lunch and dinner entrees. From a salad standpoint, the Nation’s Capital is a trendsetter.’
Dole said its research was designed to single out US cities with higher salad consumption and populations more likely to try new salad blends, experiment with salad and salad ingredients in the kitchen or serve salad as a meal.
Other city salad recipes include the Philly Cheesesteak salad for Philadelphia, Connecticut Antipasto salad for Hartford-New Haven, and Crab & Fruit salad for Baltimore.
As part of its ongoing mission to get Americans eating salads again, and facing new evidence showing that Americans are less interested in salads at a time when the latest health research suggests they need them the most, Dole late last year launched its re-imagined bagged salad line designed to reignite the country’s fascination – and consumption of – fresh, pre-packaged salad blends and kits.
