Disney Consumer Products (DCP) has announced a new programme to help equip parents and families with the tools they need to incorporate more healthy living habits into a busy schedule.
Through a series of weekly challenges over the course of 12 weeks, D-Lightful Living: Animate Your Daily Routine will give parents tips inspired by fun Disney-branded products on how to help motivate their families to make simple and easy changes like eating more fruits and vegetables, improving oral care habits and preparing for the cold and flu season.
Hosted on DCP’s official Facebook page, Disney Living, each week DCP will feature a video challenge from the ‘Go-To Mom’ Kimberley Clayton Blaine – a mother, blogger, child development expert and licensed child therapist.
Blaine will showcase simple tips and product suggestions to help other parents guide their children toward a healthier lifestyle using products that feature their favourite Disney characters.
The programme will run weekly through the end of November, according to a press release from the group.
“From our nutritional guidelines to the ‘Magic of Healthy Living’ PSAs and programming, Disney has demonstrated an ongoing commitment to encouraging families to make better choices concerning their health and nutrition,” said Embola Ndi, vice-president of Food Health & Beauty at DCP.
“The D-Lightful Living campaign gives moms meaningful ideas and product solutions to help her family make these better choices while also showing kids that Disney makes healthy living fun.”
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