Albertsons Southern California Division has created in-store displays designed to highlight the robust selection of Disney-branded packaging of California grown fruits.
Each store in the region created a custom display for the Disney-themed fruit and competed amongst one another for prizes.
Customers entering Albertsons produce departments for three weeks between July and August were welcomed with extravagant displays of Scattaglia Growers & Shippers’ Disney-themed plums, nectarines and peaches.
Participating Albertsons stores also hosted kids and family events during the first two weekends to encourage healthier eating. Stores were filled with balloons, face painting, stickers and tattoos, and Disney fun for all ages. Not only did customers enjoy the fun and excitement, but Albertsons employees did too.
“We really enjoy bringing this programme to our stores each year,' said Sheryl Salazar, assistant produce sales manager for Albertsons. 'Not only do our customers enjoy seeing the displays and participating in the events, but our associates always impress with the creative ways they highlight the wide selection of stonefruit.”
Stores were judged based on quality and freshness, presentation of fruit, use of point-of-sale components, and in-store excitement and creativity.
Albertsons said that the positive sales increase on soft-fruit was 'outstanding' and five first place stores received US$500 in American Express gift cards. Five second place stores received US$250 in American Express gift cards, and ten third place stores $100 in Albertsons gift cards. Several stores also received honorable mention.
