As part of its ongoing effort to promote healthy lifestyles and nutrition for kids and families, Disney yesterday (Thursday 11 February) announced that it will develop a programme in collaboration with First Lady Michelle Obama to support ‘Let’s Move’, her newly announced campaign to create a healthier generation.
Disney will create a series of PSAs featuring the First Lady and leading Disney Channel stars to inspire healthier eating habits, physical activity and more, according to a news statement from the company.
The messages will be featured across Disney’s children and family targeted media platforms, including Disney Channel, Disney XD, Radio Disney, and Disney.com and will begin airing later this year.?
“Having been at the forefront of making healthier lifestyle choices appealing to kids and families, Disney is delighted to work with the First Lady to promote exercise, nutrition and healthy living,” said Robert A. Iger, president and CEO of The Walt Disney Company.
Disney’s participation in Let’s Move complements the group’s long-standing commitment to kids’ health and nutrition. In 2006, Disney pioneered groundbreaking nutritional guidelines aimed at giving parents and children healthier eating options.
Disney has made nutritionally-beneficial changes in the meals served to children at all Disney-operated restaurants in the Disney Parks and Resorts.
Today, more than 85 per cent of Disney’s licensed food portfolio consists of healthier options, including fresh produce and low-fat dairy with more than 1bn servings of Disney Garden fresh fruits and vegetables sold during the last four years.
