Del Monte Fresh Produce has announced the launch of its second annual Going for Gold pineapple promotion.
The consumer promotion encourages US and Canadian grocery shoppers to enjoy Del Monte Gold Extra Sweet Pineapples, and participate in the sweepstakes for a chance to win a pound of 24k gold.
The Gold for Gold promotion has a pirate theme, tying into the tropical origins of the Del Monte Gold Extra Sweet Pineapple.
Retailers are being encouraged to engage their customers even more by creating pirate-themed Del Monte Gold pineapple displays in their stores.
There is treasure to be had for participating retailers as well – when they send pictures and/or videos of their displays to GoldforGold@FreshDelMonte.com, they will be entered in the Gold for Gold Retail Display Contest. The store with the best display will receive an ounce of 24k gold (or a donation of equivalent monetary value to a charity of their choice).
“Del Monte Gold Extra Sweet Pineapples are incredibly versatile. They are an ideal and refreshing healthy snack, make delicious desserts, and can be used as an ingredient for cooking,” said Dennis Christou, vice-president of marketing, North America for Del Monte. “Pineapples can be enjoyed year-round, especially in the fall when cooking and baking is in full swing as we approach the holidays.”
The five-week Gold for Gold promotion begins 13 October and ends 16 November 2014.
