Fresh Del Monte has revealed that it is now offering 100 per cent Fresh Hass Avocado Pulp to US consumers in a convenient four-pack of 2oz cups.
Del Monte Fresh Hass Avocado Pulp is a ready-to-eat and preservative/additive-free avocado product, described by the group as being 'perfect for consumers on the go and just the right size for a quick sandwich spread, a school lunchbox, or a single serve dip'.
Each four-pack has colourful, high graphics, nutritional information and a QR code that customers can scan to get recipe and usage ideas.
'Avocado and fresh guacamole products have seen incredible growth in the last few years and there is still room for development,' said Dennis Christou, vice-president of marketing at the group. 'The Del Monte Fresh Hass Avocado Pulp four pack is the perfect complement to our already popular whole Hass avocados.
'It is great for consumers who live fast-paced lives and don’t have time to prepare an avocado but still want that great fresh Hass avocado taste and nutritional benefits,' he added. 'It will also help initiate trial for those who may never have purchased avocados before and are not quite sure about how to pick, prepare, or use them. We really see these value added avocado products as a way to help increase sales and consumption for the entire avocado category.'
Del Monte Fresh Hass Avocado Pulp was recently handed the Superior Taste Award with the maximum three stars by the International Taste and Quality Institute (iTQi).
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