Licensing agreement with The Nunes Company “brings Broccolini to more retailers while maintaining premium quality”
Fresh Del Monte Produce has revealed that it has, through its vegetable division Mann Packing, entered into a licensing agreement with The Nunes Company to expand the reach of Broccolini.
The move would, it said, bring the ”sought-after vegetable” to more retailers while maintaining the high standards consumers expect.
Under the agreement, The Nunes Company will market and sell Broccolini baby broccoli, ”further extending its availability while upholding the quality synonymous with Mann Packing’s reputation for fresh, premium produce”.
Broccolini baby broccoli was first introduced and exclusively trademarked by Mann Packing in 1998 and is entirely edible from stem to leaf.
Previously available exclusively through Mann Packing, its rising demand prompted what Del Monte called a ”strategic expansion”, ensuring broader availability.
“This agreement is an important step in ensuring more consumers can experience the superior quality of Broccolini baby broccoli,” said Sevag Zaroukian, vice president of operations at Mann Packing.
“By partnering with The Nunes Company, we’re expanding our brand’s footprint while upholding the same high standards that have made Broccolini a trusted name in fresh produce.”
