The banana will be available in limited quantities starting late April across major European countries
Fresh Del Monte Produce has announced the European launch of the Del Monte Honeyglow banana.
According to the group, the banana is an ”ultra-premium fruit offering an exceptional taste experience”.
Del Monte explained that, after the Honeyglow pineapple “quickly became Europe’s fastest-growing pineapple following its 2020 debut”, it was extending the line with the exclusive launch of Honeyglow bananas.
Cultivated exclusively in Ecuador, Del Monte Honeyglow bananas are hand-selected at peak maturity to ensure optimal sweetness and flavour at the point of consumption in Europe, it outlined.
Available in limited quantities starting late April, the bananas are a ”rare indulgence aimed at discerning fruit lovers seeking consistent quality and elevated taste”.
Honeyglow bananas will be sold through select premium retailers, greengrocers, and wholesale markets across major European countries.
“All reports show a very strong increase in fresh banana demand in our region and a growing trend for top-quality fruits,” said Thierry Montange, senior marketing director, Del Monte Europe Africa.
”We’re excited to offer the new Del Monte Honeyglow banana, a unique visual and taste experience to premium fruit lovers across Europe.”
A targeted marketing campaign will accompany the rollout, Del Monte said, focused on premium produce consumers in select European markets.
