Del Monte has announced that it has launched a new application for the iPhone and the Blackberry, giving health information and offering a number of fun and functional features.

The Del Monte Fresh Lifestyles mobile application is free and enables consumers to find healthy recipes to serve their family, while also offering information on selecting and storing fresh fruits and vegetables.

While this information was previously only available on Del Monte's consumer site, www.fruits.com, it can now be accessed on-the-go and at the point of purchase in an easy-to-navigate format.

Application features include a photograph game, a diet tracker and a recipe box, as well as information on the US-based multinational's extensive product range.

'The iPhone allows for some added features and functionality, but we did not want to ignore the millions of Blackberry users,' said Dennis Christou, Del Monte's vice-president of marketing in North America. 'They still have access to recipes, information on fresh fruits and vegetables, tips for weight management, and even a banana trivia game.'

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