Multinational fresh produce company Chiquita has launched a major new consumer-focused marketing campaign aimed at engaging members of the general public through online social media.
The Chiquita Chronicles sets out to offer those following the campaign '90 days of fun, treats, inspiration and a few surprises', providing them with a daily helping of facts, recipes, fun ideas, interesting links and other information throughout the build-up to winter, Christmas and the end of the year.
Each of the individual 'nuggets' of information can be reposted at the touch of button to leading social networking websites, including Twitter and Facebook.
The promotion forms part of Chiquita's ongoing strategy to engage with consumers – especially young children, teenagers and their parents – via its European website.
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