Apple brand’s new-look website offers ”an engaging, interactive and personalised experience”
Cosmic Crisp has revealed that its website now has a completely new look, described by the brand as a ”game-changer approach exploring new horizons in the areas of interactivity, engagement and brand community”.
“Adopting an original approach for the fruit and vegetable industry, we wanted to create an interactive and modern website perfect for the Cosmic Crisp target audience of young urban consumers on the lookout for new products,” explained Hannes Tauber and Benjamin Laimer, marketing managers of VOG and VIP.
“The aim is to construct a community around the brand and to replicate the pleasure we get from biting in to this exceptional apple.”
The new Cosmic Crisp website aims to involve consumers ”right from the homepage”.
“Thanks to its qualities and brand positioning, Cosmic Crisp is changing the European apple category,” noted Tauber and Laimer.
“With the relaunch of the website, we take consumers into its heavenly world in a completely original way.”
