Nut cooperative Coopenoix, based in Grenoble, France, has announced the launch of its new brand, new logo and new range of packaging in order to strengthen its position as the number one French nut producer in Europe.
According to the cooperative, the new logo’s brown and green design evokes the business’s roots in its land and in agriculture, while the inclusion of the organisation’s date of creation, 1929, serves to underline its historical roots and know-how.
The cooperative’s new brand, Alp’noix, evokes the purity and authenticity of its growers’ production area, Coopenoix stated. Meanwhile, the new range of packaging “responds to the varied tastes and expectations of consumers and serves to modernise and rejuvenate the image of the nut”.
