Ready Pac Foods, in conjunction with Disney Consumer Products, has announced a new line of innovative Disney-themed Mini-Meal and Salads formulated specifically for children aged 6-12 under the Ready Pac Cool Cuts brand.
The Disney-themed Cool Cuts line consists of newly formulated Mini-Mealsand Salads that have been developed specifically for kids’ tastes and preferences. In addition, a Disney character was matched to each item based on the character’s personality, and inside children will find a 'fun factor' that matches the Disney character on the label, such as a sticker or temporary tattoo.
'At a time when kids’ nutrition, both in and away from home, is in the spotlight, Ready Pac is thrilled to provide a selection of great-tasting foods that meet the strict Disney nutrition guidelines and encourage kids to eat better by making nutritional foods fun and appealing,' the group said in a statement. 'Compared with other similarly targeted kids’ products in the market, the Disney-themed Ready Pac Cool Cuts items have up to four times fewer calories and 12 times less fat per serving. They are also a great value when compared to lunches and snacks purchased at restaurants for kids.'
Building on its landmark nutrition guidelines established in 2006, The Walt Disney Company recently renewed its’ commitment to children’s health and wellness on 5 June with new standards for food advertising on programming targeting children and families.
'We knew we needed to think beyond taking existing product, resizing it and giving it a kid-friendly label,' stated Tristan Simpson, director of marketing for Ready Pac Foods. 'Our research and development process included developing flavour profiles and utilising ingredients specifically targeted to a younger palate. Combining these innovative products with the beloved Disney brand brings real innovation to this category, and we believe that kids will love our new line.'
