Dole Foods has enlisted Clinton Kelly, the presenter of What Not to Wear and The Chew on US TV, to find the nation's most stylish salad.
The 'Stylish Salad Sweepstakes' is the next phase of Dole's salad marketing campaign, 'Find Your Inspiration', which includes digital and mobile advertising, in-store promotions and coupons.
Consumers are encouraged to submit recipes and photos and one entry will be selected as the 'Most Stylish Salad'.
Ronda Reed, vice-president of marketing for Dole Fresh Vegetables, said: 'We found that today's packaged salad consumers are most passionate about salad creation, and see an empty plate or bowl as the blank canvas and the lettuce and salad ingredients as their tools for creation.'
