The Protected Vegetable Varieties Club (CVVP) has launched its 2014 Clemcott campaign, which this year will feature the slogan ‘Always On’, which is intended to highlight the quality guarantee of the variety throughout the production period. Fruit will be available from January to the end of April.
Clemcott’s quality standards have been established by CVVP in line with feedback from industry specialists and consumers. The club carries out annual inspections in all certified plantations, as well unannounced audits at warehouses to ensure that quality criteria are properly met.
The Clemcott label is used for the best of the Nadorcott selection, picked for iits exceptional balanced flavour, intense orange colour and easy peeling, CVVP said.
“The Clemcott mandarin is picked by hand by agricultural experts that care for the crops from the beginning to the end of the process, so that the strictest quality standards are met,” it said in a statement. “The farmers work hard to look after every single piece of fruit to provide consumers with the best mandarins ever. Their unique taste is thanks to their high juice content and the balanced levels of sugar and acidity.”
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