Classic Harvest partners with Thx!

Social impact brand Thx! has partnered with citrus specialist Classic Harvest to supply Thx!-branded citrus to Walmart stores in the US.

“By purchasing citrus with the Thx! label at Walmart, consumers not only enjoy fresh, high-quality products but also help make farmworkers’ dreams come true,” Thx! said.

Each pack carries a unique QR code that connects consumers to the story and dream of the farmworker who cultivated the fruit.

Thx! channels a portion of the profits to making farmworkers’ dreams come true, be it home improvements, education, microentrepreneurships or something else.

Thx! recently expanded its executive team with the appointment of Jay Guzman as its new vice president, growth & gratitude. In this newly created role, he will be involved in building and expanding strategic partnerships with retailers, brands, and growers across Thx!’s global network.