Pop by Nature returns to European market with pop-up art installation, social media push, and exclusive stickers
Multinational fruit brand Chiquita says it has turned Cologne into Germany’s “most trendy” city after it opened its first immersive art installation, part of its latest consumer marketing campaign Pop by Nature 2.0.
This year’s promotional effort sets out to celebrate the role that bananas play as both a healthy, tasty snack and a work of art.
So on 20-22 March, the company welcomed visitors to Pop-Up by Nature at the city’s Wasser Gallery, where it encouraged them to immerse themselves in a colourful world, create their own pop-art stickers, pose at an Instagram photo spots, and enjoy art displays over three floors.
“The Pop by Nature campaign celebrates the banana as both a great work of art and an everyday hero,” explained Marc Speidel, Chiquita’s director for Northern Europe. “With Pop-Up by Nature, we brought our vision of the banana to life through the art of Sebastian Curi and created a place for creative co-creation and celebration. Just as only a Chiquita banana can.”
As part of the global campaign, Argentinian pop artist Curi presents the banana as the ultimate muse and playfully creates a surreal and tropical world in which all lovers of the tropical fruit can find themselves.
His collection of twelve specially designed stickers will adorn every Chiquita banana worldwide until the end of April.
The grand finale of the Pop by Nature 2.0 campaign takes place in Milan on 8-13 April as part of the Salone del Mobile event.
