Promotions features a series of scannable stickers to encourage banana consumption will all meals of the day
Chiquita has launched a spring-summer campaign called It’s Chiquita o’clock, which celebrates any time being a good time to consume bananas.
A limited-edition series of the company’s iconic blue sticker will feature scannable QR codes highlighting different ways the fruit can be consumed at all times of the day.
The campaign will launch in available markets just in time for National Banana Day on 19 April, with stickers adorning millions of Chiquita bananas throughout June.
The QR codes will redirect customers to food content on Chiquita’s website, which will also feature an interactive “It’s Chiquita o’clock” consumer promotion. Fans will have a chance to engage in time-of-day themed games and win premium “Chiquitized” prizes.
“As people’s lifestyles, consumption habits and diet trends continue to evolve, Chiquita hopes this sticker series will serve as a fun reminder that healthy eating doesn’t have to be complicated and that bananas go far beyond breakfast time,” said Tina Varjabedian, Chiquita’s global communications manager.
“Whether they’re enjoyed earlier in the day in smoothies or on toast, or used in crowd-pleaser and shareable recipes such as fun dips or mocktails, Chiquita bananas are a delicious and simple way to add essential vitamins and nutrients to any diet plan and at any time of day.”
