Chiquita Brands International has revealed that it has agreed deals to take up a position as the lead sponsor of two Nationwide Golf Tour events this year, The Chiquita Classic and the Fresh Express Classic, with proceeds from both events set to benefit community charities.
The Chiquita Classic will be played on 12-18 July at the TPC River's Bend in the Cincinnati suburb of Maineville, Ohio, featuring 156 players playing for a prize fund of US$550,000.
'Expanding our partnership with the PGA Tour by sponsoring the Chiquita Classic provides a great opportunity to highlight our leadership and commitment to health and wellness,' said Chiquita chairman and CEO Fernando Aguirre. 'It's a perfect match with our focus of helping consumers enjoy a healthy, active lifestyle, and the internationally-televised tournament provides us wonderful exposure for consumers in Europe and throughout the world.'
The Fresh Express Classic will be held on 12-18 April 2010 at TPC Stonebrae, making it the East Bay Area's only PGA Tour-sanctioned event.
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